Man, so I just stumbled across this wild success story about Wooster Games and their whole thing with Animal Company. Seriously, it’s blowing up in a way that kinda leaves you wondering, “Wait, how did they even do that?” Anyway, let’s dive in.
So, get this—Animal Company, this free-to-play gig on Quest, hit a jaw-dropping one million monthly active users. Like, whoa. They’re not messing around. It’s zooming to the top, flirting with being a major social VR smash.
Launched last July—well, early access, gotta be precise there—Animal Company took that kooky arm-flinging motion from Gorilla Tag and smashed it together with the intense loops of Lethal Company. Genius, right? Horror vibes mixed with some crazy mystery and all that bonkers social jazz. It’s like they nailed the perfect recipe by accident. Or maybe not. Who knows.
So, we’ve been sorta watching its rise, you know? Animal Company keeps juggling spots with these big names like Yeeps 2.0, Beat Saber, and—yeah, Gorilla Tag again. What’s wild is, they didn’t even dive head-first into monetization until, like, three months in. I mean, who does that? But hey, their engagement numbers were sky-high, so maybe they knew what they were doing after all.
It’s kinda nuts, though—100 minutes of playtime daily on average, a 45% retention over 28 days? Oh, and a whopping billion views on TikTok. Yep, you read that right. Something about it just clicked for people, I guess.
So now, they’re talking about this massive growth in paying users—like nine times in just half a year! They’re sitting pretty as the fifth highest on Quest’s lifetime grossing chart. I can hardly wrap my head around those numbers sometimes.
Oh, and during the holiday season swoosh—Christmas to March 2025—they magically shot up their daily user count on Quest from 145,000 to half a mil. Insane, right?
Anyway, if you wanna dig into the whole saga of Animal Company, from its game jam roots to where it stands now, there’s this interview and a quick video they put together. Worth a peek, if you’re into that kind of behind-the-scenes look. But yeah, that’s the scoop—mind-boggling stuff.