PS Plus Members Criticize Sony’s ‘Unjust’ Discount Strategy

Sony’s approach to PS Plus discounts has hit a nerve with its existing subscribers, as many criticize the policy that restricts such deals to new members or those whose memberships have lapsed. Unfortunately, this latest PS Plus sale sticks to the status quo.

### PS Plus Discount Policy Scrutiny

We recently covered the frustration among PS Plus users following Sony’s five-day membership extension offer intended as a make-good for February’s widespread PSN outage. This disappointment stems directly from Sony’s stance on not allowing current subscribers to take advantage of renewal discounts.

Here’s the catch: PS Plus typically sees a sizable discount during the Black Friday sales. But thanks to this extension, users whose subscriptions now extend beyond that period are missing out on the annual savings for 2025. It’s an odd situation, and to be frank, it seems a bit unfair.

One Reddit user put it plainly: “PlayStation is telling me I can’t take advantage of the 35% off 12-month Premium sale because I was already a subscriber,” they shared, pointing to the ongoing sale. “This seems completely unfair.” Another echoed this sentiment, lamenting the lack of loyalty rewards. Attempts to resolve this with PlayStation Support have reportedly been fruitless for many.

It’s no surprise that businesses often prioritize attracting fresh faces and reclaiming past customers. So, we can’t fully fault Sony for this strategy. Yet, it begs the question: who benefits? Some players are opting to cancel their subscriptions to grab these discounts rather than simply renew.

Sony might want to rethink this approach, perhaps by developing incentives specifically for renewing member loyalty, instead of overlooking this committed segment of gamers.