CREAL Raises $8.9M to Miniaturize Light Field Displays for AR Glasses

Sure! Here’s the re-written article:

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So there’s this Swiss company, CREAL. Tiny startup, big dreams, right? They just snagged $8.9 million, all thanks to some big-money folks like ZEISS and UBS. Mind-boggling, I know. But honestly, this cash bump is more like a super-charged caffeine fix for their AR glasses tech.

Oh, and ZEISS? They’ve got this whole optical thing going on—pretty prestigious stuff. And UBS, they’re more like the money whisperers. Anyway, this brings CREAL’s money pile to something crazy like $32 million. The folks throwing cash their way? Swisscom Ventures, Verve Ventures, DAA Capital—fancy names, pretty sure they wear suits.

They’re jazzed about making digital experiences not just cool but like, really comfortable for your eyeballs. Yeah, that’s CREAL’s jam. They want these AR glasses to show stuff with real depth. Not like those 3D movies with everything popping out, but real life-ish. The eyestrain, headaches—who needs ’em?

By the way, if light fields sound too sci-fi, don’t sweat it. Let’s just say they’re the secret sauce behind making stuff look real in AR and VR. Ever tried those headsets that make you feel like you’re just seeing a flat screen a few inches away? Not great.

These AR gadgets usually use a “magic trick” called stereoscopy, pretending there’s depth when there isn’t. It works until your eyes get confused. Sometimes, your eyes say, “Hey, what’s up with the focus here?” and it’s game over. Vergence-accommodation conflict, if you wanna get technical.

Some companies tried—bless ’em—with gadgets that track where you look, actually changing focus. Magic Leap One, older Meta gimmicks… tried their best, I guess. Still, without showcasing genuine light fields, there are limits.

Now, Tomas Sluka, CREAL’s CEO, has this whole vision. (Pun intended?) He thinks AI is shaking things up, and AR glasses are the key to a new era. But are you gonna wear something if it’s not comfy? Nope. So he’s making them support natural eye focus—feels like someone finally got it.

The plan with this new funding rush is to keep fine-tuning these AR specs. Make ’em look slick for business folks first, then everyone else. There’s also this agreement with ZEISS starting around late 2024. Light field tech for their high-tech eye care tools—just out there saving eyeballs.

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Okay, I’m done rambling. Checking out here. 🕶️