Nintendo’s Best System Launch: The Success of the Switch 2

So yeah, this whole thing about the Switch 2? Absolute madness. Seriously, I practically did gymnastics just to get one. Clearly, everyone wants a piece of this action. Apparently, in just four days since June 5th, they’ve sold, like, 3.5 million units. That’s wild, right? It’s a record-breaker for Nintendo.

Then, predictably, we hear from Doug Bowser over at Nintendo of America. You know how it goes:

“You won’t believe how stoked fans are about the Switch 2. It’s the ultimate play-at-home-and-on-the-go gadget. We’re thrilled, they’re thrilled — it’s all about fun and new game features bringing loved ones together.”

Yeah, I mean, it’s textbook PR fluff. Brings back memories of my college days and not in a good way. Imagine getting a C- and thinking you’d nailed it.

But let’s be real for a sec—he might have a point. With the new Mario Kart World, plus a ton of cool third-party stuff (we’re diving into reviews soon, folks), there’s excitement brewing. And don’t forget upcoming hits like Donkey Kong Bananza and Metroid Prime 4. Nintendo really shook things up this time.

That said, getting your hands on one? Total nightmare. Pre-orders, launch-day units—gone in a blink. People are camped out, clutching their purchase invites like golden tickets. Fingers crossed they ramp up production soon. In the meantime, maybe sock away some cash for those pricey accessories. Or grab some existing Switch games with upgrade packs. You’ll be ahead of the game, literally!

Want details on the Switch 2? Head to their site. Also, maybe check out the Pure Nintendo Podcast—lots of cool chats about these new features and why they’re turning family nights into something special.

Anyway, you get the drift. It’s a wild ride, and we’re all just trying to hang on.